Meet the owners

Welcome to MERCH!

We’re Caylee Rich and Tonya Kerr, a mother-daughter duo bringing heart and style to everything we do. Since launching in 2022, our passion has been helping people look and feel their best through thoughtfully curated clothing and unforgettable experiences.

At MERCH, it's more than fashion—it’s a vibe. Alongside our pop-up boutique offerings, we also host events in our beautifully designed space, perfect for birthday parties, baby and bridal showers, and all kinds of special moments.

We’d love for you to contact us to see what we can do for you & your upcoming events.

Come visit—we can’t wait to meet you! 🖤

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